Hi! I am Ajay Rai, a digital marketing consultant. I have been born and brought up in Delhi NCR. Well, to put in simple words, I am a Geek who is in a long-term relationship with Google and enjoys flirting with Social Media. Romancing with Internet for a living began years back when I got my first stint at web designing. I am now consulting companies in the digital marketing space. During my agency years, I have helped startups to established brands leverage their online marketing and increase customer growth.
Unlike other marketing consultants, I have the management experience and expert team to not only consult clients on digital marketing, but also execute on the very strategies that I advise. Feel free to contact me and let's talk about achieving your marketing goals .
Working alongside your company team, I will design a dedicated growth strategy to help diversify and expand your online marketing channels. Marketing consulting consists of first understanding your core business, as well as researching your key customer segments and industry competitors to discover new marketing opportunities for revenue growth.
Social Media is one of the most misused marketing channels when it comes to ROI effectiveness. The big question for any business is how to leverage social to reach more customers online and increase sales. Through Influencer Marketing and Facebook Ads, I help brands grow their followers, drive traffic to their websites, and ultimately sell more products.
The goal is to increase website visitors through Search Engine Optimization (SEO) and Paid Search Advertising (PPC) for lead acquisition, and Display Advertising for remarketing. Understanding how to effectively allocate and optimize these search channels can drastically lower customer acquisition costs and improve marketing profitability.
Growing your acquisition channels is important, but without the proper analytics and conversation strategies your marketing dollars may go to waste. What matters is how much of your traffic is converting into actual leads and sales. By analyzing marketing data and performing multivariate testing, I optimize conversion rates to generate maximum ROI.
It all starts with a 1-on-1 marketing consultation with your business team. During our meeting, we discuss your industry landscape and customer metrics to design a dedicated marketing strategy for online growth. At the same time, my team and I perform our own extensive research by analyzing your website’s data analytics, SEO portfolio, keyword research, competitor analysis, and more.
Once a solid digital marketing strategy is in place, we can move forward to implementing it. Through my network of industry contacts, I drive ready prospects to your company websites through various media channels, including SEO, Social, PR, and Online Advertising. To generate maximum ROI, I focus my marketing efforts towards visitors that are most likely to become your customers.
As your company receives new traffic and prospects, I continually analyze which online channels are generating the highest ROI and optimize your marketing strategy accordingly. At the same time, my team enhances your website pages and remarketing to further increase conversion and customer retention rates. Through this iterative process, your business’ marketing profitability improves.
My priorities, As a digital consultant, have always remained the same: to help companies maximize their marketing ROI, accelerate customer growth, and gain a lasting competitive edge in their industries. My background in computer engineering and digital marketing, give me an analytical and quantitative approach to do just that.
New Delhi-110084, India
Phone : +917979872785